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Evil Avatar 06-07-2018 07:23 PM

J.J. Abrams Establishes Bad Robot Games


J.J. Abrams' Bad Robot Launches Video Game Division

J.J. Abrams' Bad Robot banner has expanded into the gaming space.

Company president and COO Brian Weinstein announced Thursday that the entertainment production company has entered a strategic relationship with Tencent, the Chinese media giant, to form Bad Robot Games. The partnership will exclusively develop games by Abrams and Bad Robot, with Warner Bros. Interactive Entertainment joining the gaming arm as a minority investor.

Bad Robot Games will partner with established developers to create large-scale and indie titles for the mobile, PC and console markets. In-house visual artists, designers and writers from Bad Robot will work on the projects.

Dave Baronoff, who has led Bad Robot’s games and interactive content creation since 2006, will head up the game division. Baronoff has worked on branded titles spun off from popular Bad Robot franchises such as Cloverfield as well as the current co-development project Spyjinx with Epic Games, ChAIR and Tencent.

“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in. Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners,” said Abrams. “Dave’s creativity, deep passion and skillful leadership will be incredibly valuable as we harness our partner Tencent’s expertise, experience and reach to bring our games to audiences around the world.”

Alongside Baronoff, Tim Keenan, who created the 2016 indie PC and mobile game Duskers, will serve as creative director.

Tencent, whose Tencent Games is the largest gaming company in the world by revenue and market value, will have the commercial rights to distribute all Bad Robot games released in Asia.

EL CABONG 06-07-2018 09:18 PM

If the games are all mystery boxes with no answers I won't be buying any.

Evil Avatar 06-07-2018 09:40 PM

Here is a hint: You don’t start a game company on the back of some knock-off movie tie-in game mobile developer. Just saying.

vallor 06-07-2018 11:05 PM

Baronoff has virtually ZERO credibility when it comes to running anything serious in the games space. For him to be tapped to lead this speaks to not to a big player entering the market but to some sort of right place/right time or massive bullshit pie he was able to feed someone.

Tencent's involvement seems like it is par for the course these days. Either Tencent or one of the other Chinese publishers HAS to be a partner if you want to publish in China. Heck both Tencent is the partner with both PUBG and Fortnite for China despite them being competitors because they both need a sponsor and there's only half a dozen to go to. Oh, and Epic is basically Tencent's toy. Who knows how much of the company Tencent owns now... it used to be 45% or so.

Tencent so far leads the pack in outreach to Western developers so to have them attached to a new western developer is nothing to write home about. NetEase is coming up though so maybe we'll see some competition.

That's neither here nor there. They got nothing except a name and JarJar Abrams doesn't hold the cachet it once did.

MavenACTG 06-08-2018 07:51 AM

I wonder how much Chinese capital is invested directly in United States assets, particularly in the creative space, and whether this will be an increasing trend. It seems the strict barriers China has setup to do business in their country and have access to its massive population has worked significantly to their benefit; foreign entities have to play by their rules, while Chinese companies take advantage of less restrictive barriers in foreign (U.S.) markets and gobble up assets.

Can anyone confirm if the high cost of real estate in Vancouver (and perhaps Seattle) is influenced in part by affluent Chinese buying up property in the area?

NESter the Unlikely 06-08-2018 10:21 AM


J.J. Abrams Establishes Bad Games
fixed title

EGO 06-08-2018 12:25 PM


Alongside Baronoff, Tim Keenan, who created the 2016 indie PC and mobile game Duskers, will serve as creative director.
Who?! What?! You made a guy who did a couple of indie games nobody's heard of in charge of your creative?! :rolleyes:

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