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Old 04-22-2020, 06:03 PM   #1
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Microsoft has trademarked the logo for Xbox Series X


It is like that time white bread and vanilla pudding had a baby and named it Bland.
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Old 04-22-2020, 06:09 PM   #2
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I would love to see the accounting costs associated with coming up with that boring-as-hell logo. Inquiring minds want to know how much the geniuses who designed that ran away with.
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Old 04-22-2020, 07:52 PM   #3
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Wow. This is terrible.

I remember the glory days of the 360 when the logo, the dash, and everything about the console was around this idea of "breathe" and inclusive.

This doesn't speak to anything. Or it does, but it speaks like a retard.
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Old 04-22-2020, 09:41 PM   #4
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Firstly, and this cannot be understated, it's a logo--Who cares? Secondly, it's fine. I know a good portion of yourself have wet yourselves over the machines associated with the following:

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Old 04-22-2020, 10:40 PM   #5
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Quote:
Secondly, it's fine.
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Old 04-22-2020, 11:03 PM   #6
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Yea sorry but I (with my shitty MSPaint skills) can most likely make a better more appealing logo than this. Hopefully they are putting all their creativity in technical development
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Old 04-22-2020, 11:54 PM   #7
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Rommel is right here, as usual. It's a logo, who gives a shit?
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Old 04-23-2020, 12:41 AM   #8
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This logo might only ever appear at the bottom right of media, being around 1cm square. Tiny. Who knows? For that, it would be perfectly fine.
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Old 04-23-2020, 04:12 AM   #9
karaliusbronius
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Pretty lame. You think Microsoft is going in the right direction and this comes out lol. Dreamcast logo was better and it was an f'n swirl.
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Old 04-23-2020, 05:58 AM   #10
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They should have just called it the Xcube or X3 for short based on the actual design of the console.
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Old 04-23-2020, 07:24 AM   #11
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I like it, myself. It's simple, clean, and not overdesigned or too busy.
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Old 04-23-2020, 08:23 AM   #12
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The biggest problem with this logo is that it's generic-looking.

It doesn't invoke any connection with Microsoft or previous systems.

Why?
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Old 04-23-2020, 08:26 AM   #13
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It doesn't invoke any connection with Microsoft or previous systems.
Exactly .
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Old 04-23-2020, 08:51 AM   #14
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The biggest problem with this logo is that it's generic-looking.

It doesn't invoke any connection with Microsoft or previous systems.

Why?
The only one they'd likely want to connect with is the 360, and we're a number of years removed from that.

After the overall reception and perception of the One X, I can see why they'd want to go for a fresher start for the logos and branding.
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Old 04-23-2020, 11:22 AM   #15
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The only one they'd likely want to connect with is the 360, and we're a number of years removed from that.

After the overall reception and perception of the One X, I can see why they'd want to go for a fresher start for the logos and branding.
I used to work at a high-profile ad agency, in IT, mind you.

But just working there I learned that you rarely want to distance yourself from your product line.

In the case of Microsoft, I just can't believe they'd do this.
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Old 04-23-2020, 11:31 AM   #16
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I used to work at a high-profile ad agency, in IT, mind you.

But just working there I learned that you rarely want to distance yourself from your product line.

In the case of Microsoft, I just can't believe they'd do this.
Based on my own time in marketing, I can tell you that there are absolutely times where a company needs to make adjustments to their brand image. The previous Xbox logo has been in use since 2005, and would most recently be associated with the lukewarm Xbox One product line. Throwing more green boxes on a shelf with the old logo wouldn't necessarily do them any favors amongst general consumers, regardless of how awesome the hardware inside is.

A shakeup and redesign after 15 years makes sense.
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Old 04-23-2020, 12:08 PM   #17
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It feels 1990s to me. Like something Sega would have done during the Genesis era.
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Old 04-23-2020, 06:01 PM   #18
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Based on my own time in marketing, I can tell you that there are absolutely times where a company needs to make adjustments to their brand image. The previous Xbox logo has been in use since 2005, and would most recently be associated with the lukewarm Xbox One product line. Throwing more green boxes on a shelf with the old logo wouldn't necessarily do them any favors amongst general consumers, regardless of how awesome the hardware inside is.

A shakeup and redesign after 15 years makes sense.
And I agree with this, but how is going more generic than ever and sticking that generic label on an oddly shaped generic box going to help the 3rd place team?
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Old 04-23-2020, 08:51 PM   #19
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I like it. It has a sort of high tech industrial feel to me and that fits the look of the console itself in my opinion.
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Old 04-23-2020, 08:55 PM   #20
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I like it.
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