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Old 01-15-2013, 08:25 AM   #1
sai tyrus
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What ever happened to Machinima?


This week, I muse on the meteoric rise of Machinima.com and share some of my experiences with the juggernaut in gaming entertainment. Full write-up here.

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The best analogy I can give to Machinimaís exponential growth and changes are this: itís like being at the first Starbucks and paying for a coffee. You were there at the beginning. But as it grows, as it changes and becomes more main stream, that barista is replaced by someone else. That down-to-earth attitude isnít part of the store anymore. Itís part of the brand. So somewhere, some corporate stooge actually tells kids how to act chill as they serve up a cup of coffee.

The heart of what made it special is gone. Sure, the coffee is still good as hell. But itís missing something that canít be replaced, even if it still largely seems the same.
Coincidentally, LA weekly has posted a news story about contract disputes between You Tube stars and Machinima. Definitely worth a read, although it is a bit lengthy.
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Old 01-15-2013, 10:09 AM   #2
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Two words

Sold out
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I had no idea he was posting awesome stuff that would get the ads cancelled.
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Lock is untouchable though, he's too cool to be targeted, like ever. He's Detroit's Heisenberg!
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Old 01-15-2013, 10:14 AM   #3
HB_IKE
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I think this article is more about Starbucks than Machinima
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Old 01-15-2013, 10:20 AM   #4
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I think this article is more about Starbucks than Machinima
lol. I do love me some Starbucks...
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Old 01-15-2013, 11:07 AM   #5
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lol. I do love me some Starbucks...
I'll be happy to tell you what's in that coffee if you ever get the courage to ask. (you don't want to know)
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Old 01-15-2013, 03:18 PM   #6
sai tyrus
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I'll be happy to tell you what's in that coffee if you ever get the courage to ask. (you don't want to know)
lol. You can tell me...
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Old 01-15-2013, 03:21 PM   #7
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lol. You can tell me...
Bah, I know what's in my Venti Caramel Mocha... a big cup of YUM!
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Old 01-15-2013, 03:39 PM   #8
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