[Updated] Activision "Exploring Options" for the Future of Bizarre Creations
It's coming in from all over the place and has yet to be officially confirmed, but it looks like Activsion has killed off Bizarre Creations. Bizarre has been responsible for some seriously awesome games in the past like Project Gotham Racing, Blur, and of course, Geometry Wars. Their latest title, James Bond 007: Blood Stone was received rather weakly among gaming press, ourselves included.
Activision acquired Bizarre back in 2007 and has only released two console games by them, both within the past year.
Update: We've just received the following statement from Activision PR:
Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.
After the amazingness of Blur and then the even more amazingness of seeing it not sell, I thought it would not be long. Activision wants to make money and pedigree don't buy you extended time at the table. Wish they had stuck with MS.
Steam ID: NEDKIL™ Meusli
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BC made Blur, which was a good, but not great, racing game that did not sell well. They also made Blood Stone, which is currently getting a critical panning. Sounds like they had two excellent opportunities to create a winner, I'm sure lots of Devs would love a crack at a Bond title for example. If this move indicates that potentiality, I'm all for it.
Activision runs a business that is not doing well on a year over year basis, in an industry that is in flux. With the exception of the occasional blockbuster like CoD, these companies, EA, THQ, Take-Two, are not performing. BC is a talented group, EA will gladly buy them up.
I would love to see how much they lost on Blur and Bond. I mean, it sucks for BC, but come on people -- if you release two games that flop back-to-back what do you expect? I know if my boss gave me two projects and I didn't get the job done on either of them -- I would probably be looking for a new job soon.
Now is this all BC's fault? Who knows... maybe Bond was rushed out the door, seems stupid to release it near COD, etc... many reasons to explain this. Bottom line, those two games probably cost a good deal of money to make. ATVI needs to make money and sadly it appears these two games aren't making them money.
Hopefully someone like Microsoft buys BC and gets them cranking out some good games. Though... BC's last two games don't appear to have been all that good.
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And you guys STILL keep buying their shit. For all the hate acti gets around here the SAME people go out of their way to buy their products.
In some of those instances tho, they are just the publisher... they aren't making it. I dont view I am picking up a activision product seeing all they did was publish it, i view i am supporting the game company that actually made it but didn't have the means to publish.
Love watching Evil Avatar trying to Spin things Pro-Sony. Might as well call him Sony Avatar